What is Good Care Month?

Good Care Month is held every July in the United Kingdom. This month highlights the vital role of care workers and encourages more people to consider a career in care. It is a time to celebrate the compassion, dedication, and skill of those who support others in daily life. Whether working with elderly people, disabled individuals, or those with long-term conditions, care workers make a difference every day. Good Care Month brings their work into the spotlight and reminds us how essential good care is for a healthy and fair society.

The month also aims to tackle misconceptions about care work. It promotes care as a professional path with meaning and potential. Campaigns during this month show the variety of roles in the care sector and focus on the relationships built through trust and support. Good Care Month is not only a tribute but a call to action for better recognition, training, and recruitment in the care sector. It encourages respect and investment in a workforce that often goes unnoticed.

History and Origin

Good Care Month was launched by Hertfordshire Care Providers Association (HCPA) as a local initiative. Its purpose was to raise awareness of care roles and to promote careers in the social care sector. The campaign soon expanded as more regions saw the importance of highlighting care work. July was chosen as a moment when staff turnover is high and recruitment is urgent, especially during the summer. By shining a light on care professionals, the campaign helps attract people to a field that needs more hands and hearts.

The month has grown over time, supported by care providers, councils, and community organisations. Events, videos, and outreach campaigns aim to show that care is not just a job—it is a profession built on empathy, skill, and human connection. Many stories are shared from carers themselves, showing the impact of their work on the lives of others. These stories help challenge outdated views and show how rewarding a career in care can be. Social media plays a large role in sharing these stories widely.

Each year, the campaign evolves with new themes and messages. While recruitment remains a goal, the month now also focuses on career development and mental wellbeing for care workers. It promotes flexible training routes and pathways to grow within the sector. Good Care Month continues to build momentum by showing how vital good care is, and how valued care workers should be in society.

Who Participates in Good Care Month?

• Care workers: People already in the profession share their experiences and highlight the value of their work.
• Care providers: Organisations showcase job opportunities, training programs, and support systems for staff.
• Job seekers: Individuals looking for meaningful, stable work consider joining the care sector.
• Local councils: Public bodies promote awareness campaigns and invest in recruitment drives.
• Family members: People with loved ones in care share positive stories to show the impact of good support.

Slogans and Themes

Slogans for Good Care Month often focus on pride, purpose, and people. Messages like “Proud to Care” and “Care to Make a Difference” appear in many campaigns. Themes usually explore the value of everyday kindness, building trust, and growing careers in social care. Campaigns highlight how small actions can lead to major improvements in someone’s quality of life. The focus remains on care as both a profession and a relationship.

Colors, Symbols and Patterns

Colors:

• Turquoise: Represents calm, support, and emotional care.
• Purple: A color linked to dignity, compassion, and respect.
• Green: Reflects growth, opportunity, and the future of care careers.

Symbols:

• Open hands: Represent giving support, holding space, and trust.
• Heart shape: Common in logos and visuals to show care, connection, and warmth.
• Smiling face: Symbolises the human impact of care and emotional wellbeing.

Patterns:

• Wave motifs: Represent care as a continuous flow between giver and receiver.
• Gentle curves: Used to show soft approaches and person-centred support.
• Connected dots: Reflect networks of care and teamwork.

Most Used Hashtags

• #GoodCareMonth
• #ProudToCare
• #CareCareers
• #SupportWorkers
• #WeCare

How to Celebrate Good Care Month

• Thank a care worker: Take time to acknowledge someone in your life or community who works in care.
• Share a story: Post a personal experience or testimonial that shows how care made a difference.
• Explore care as a career: Attend a webinar, open day, or speak to a local provider about job options.
• Support local care services: Volunteer or donate to charities that support carers and care homes.
• Promote awareness online: Use hashtags and visuals to help spread positive messages about care work.

Why Is Good Care Month Important?

Good Care Month matters because it highlights a workforce that is often underpaid and undervalued, despite doing essential work. Care workers provide stability, safety, and dignity to those who depend on daily support. Without them, communities would struggle to meet even the most basic needs of vulnerable people. The month is a chance to push for better conditions, fair wages, and proper training. It also encourages more people to see care as a meaningful and fulfilling job.

By lifting the profile of care, the month helps shift attitudes. It challenges the idea that care work is unskilled or temporary. Through storytelling, public engagement, and local initiatives, Good Care Month shows that care is about professionalism, empathy, and making lives better. Recognising care workers is not just an act of gratitude. It is a necessary step towards a society where care is respected and supported.