What is World Verdejo Day?

World Verdejo Day is celebrated each year on the second Friday of June and is recognized internationally. The day honors the Verdejo grape, a white wine variety that originates from Spain’s Rueda region. Known for its crisp acidity, aromatic freshness, and subtle complexity, Verdejo has become a favorite among wine lovers seeking something bright and refreshing.

This day invites wine enthusiasts to explore the depth and versatility of Verdejo. From light, citrusy styles to more complex, oak-aged versions, the grape offers something for every palate. World Verdejo Day is a celebration of regional heritage, viticulture, and sensory pleasure.

History and Origin

Verdejo has been grown in Spain for centuries, especially in the high plains of Castilla y León. For much of its early history, the grape was used to make fortified wines. Its modern renaissance began in the late 20th century when producers in Rueda shifted focus to dry, fresh white wines that emphasized the grape’s natural aromatics.

World Verdejo Day was established to celebrate this evolution. The day is supported by winemakers and wine associations who want to introduce the variety to a global audience. It is especially popular in Spain but has spread to wine markets in Europe, North America, and Australia, where the grape is also grown in smaller quantities.

Who participates in World Verdejo Day?

• Wine Enthusiasts: Explore new flavors, compare producers, and enjoy the freshness of Verdejo.
• Winemakers and Vineyards: Host tastings and promote bottles made from this regional grape.
• Restaurants and Sommeliers: Offer pairings, by-the-glass specials, and themed menus.
• Wine Retailers and Importers: Highlight Verdejo wines and educate customers on their origins.
• Bloggers and Educators: Share reviews, tasting notes, and food pairing tips to spread awareness.

Slogans and Themes

World Verdejo Day promotes the spirit of discovery, freshness, and cultural pride. Phrases such as “Sip Verdejo, Taste Rueda,” “Freshness in Every Glass,” and “A Grape Worth Celebrating” express the themes of the day. The messages reflect both the character of the wine and the winemaking traditions behind it.

Colors, Symbols and Patterns

Colors:

• Green: Represents the grape’s herbal notes and vineyard landscapes.
• Gold: Refers to the straw-yellow tones of Verdejo wine in the glass.
• White: Symbolizes the wine’s clarity, freshness, and clean finish.

Symbols:

• Wine Glass: A symbol of celebration and tasting rituals.
• Grape Cluster: Represents the Verdejo variety and its heritage.
• Sun Icon: Highlights the sunny climate of Spain’s wine regions where the grape thrives.

Patterns:

• Vineyard Rows: Visuals that echo the structure of Spanish vineyards.
• Swirling Wine Lines: Used in graphics to suggest aroma and elegance.
• Leaf Motifs: Emphasize Verdejo’s connection to nature and freshness.

Most Used Hashtags

• #WorldVerdejoDay
• #VerdejoVibes
• #RuedaWine
• #SipVerdejo
• #VerdejoLovers

How do you celebrate World Verdejo Day?

• Host a Wine Tasting: Try several Verdejo wines and compare styles, producers, or regions.
• Pair with Food: Match Verdejo with dishes like grilled fish, paella, goat cheese, or green salads.
• Visit a Wine Bar: Find a local place offering Verdejo flights or food pairings.
• Join a Virtual Event: Attend an online tasting or masterclass focused on Verdejo.
• Share Online: Post tasting notes, photos, or favorite pairings using the day’s hashtags.

Why is World Verdejo Day important?

This day is important because it draws global attention to a grape variety that deserves recognition. Verdejo offers a unique flavor profile and has a deep-rooted cultural connection to Spanish viticulture. By celebrating it, wine lovers expand their palate and support diversity in winemaking.

World Verdejo Day also boosts awareness for small producers and lesser-known regions. It encourages thoughtful drinking, curiosity, and appreciation for wine as a craft. Whether you’re discovering Verdejo for the first time or returning to an old favorite, this day is a reminder of what makes wine joyful and worth sharing.