What is World Lambrusco Day?

World Lambrusco Day is held every year on June 21 and is observed worldwide. The day celebrates Lambrusco, the lightly sparkling red wine from the Emilia-Romagna region in northern Italy. Known for its fresh, fruity flavours and gentle bubbles, Lambrusco is one of the most distinctive wines in Italian tradition.

History and Origin

World Lambrusco Day was founded in 2011 and has been celebrated annually on June 21 since 2021. The date was chosen to coincide with the summer solstice, reflecting the vibrant and festive nature of the wine itself. The day aims to honour both the historical roots and the modern revival of Lambrusco.

The grape variety used for Lambrusco has ancient origins. Archaeological evidence shows that it was cultivated in Italy during the Etruscan period. Over time, the wine developed a strong identity and became especially popular in the 1970s and 1980s. Today, it is known for its quality, variety and renewed international appeal.

Who participates in World Lambrusco Day?

• Wine producers: Offer tours, tastings and educational sessions on Lambrusco.
• Retailers: Promote Lambrusco with in-store offers and wine bundles.
• Restaurants: Feature Lambrusco pairings with traditional Italian dishes.
• Wine lovers: Organise tasting nights and share their favourite labels.
• Cultural institutions: Highlight the connection between wine and Italian heritage.

Slogans and Themes

World Lambrusco Day celebrates themes like authenticity, sparkle, and Italian pride. Common slogans include “Raise a glass to Lambrusco” and “Celebrate with bubbles.” The day encourages people to discover the wide range of Lambrusco styles, from dry to sweet, and to enjoy wine in a relaxed and joyful setting.

Colors, Symbols and Patterns

Colors

• Deep red: Represents the bold and fruity nature of the wine.
• Gold: Symbolises celebration and Italian craftsmanship.
• Green: Evokes the vineyard landscape where Lambrusco is grown.

Symbols

• Wine glass: Marks the moment of tasting and enjoyment.
• Grapes: Show the origin and essence of Lambrusco production.
• Bubbles: Refer to the subtle sparkle that defines this wine.

Patterns

• Vine leaves: Symbolise the plant and its place in Italian agriculture.
• Spiral swirls: Represent the motion and sparkle of Lambrusco.
• Label designs: Showcase vintage styles or modern Italian graphics.

Most used hashtags

• #WorldLambruscoDay
• #Lambrusco
• #SparklingRed
• #ItalianWine
• #LambruscoLovers

How do you celebrate World Lambrusco Day?

• Host a tasting evening: Try several Lambrusco styles with a group of friends.
• Pair with Italian food: Serve Lambrusco with pizza, cured meats or cheese.
• Visit a wine shop: Ask about new or traditional Lambrusco options.
• Share your glass: Post your celebration using the official hashtags.
• Join a wine event: Attend a workshop or festival focused on Lambrusco.

Why is World Lambrusco Day important?

World Lambrusco Day is important because it helps people rediscover a unique wine that has often been misunderstood. Lambrusco is more than a trend or a party drink. It is a wine with history, diversity and charm. This day invites wine lovers to appreciate its roots, its regional character, and its role in Italian culture.

The celebration also brings people together. Whether in a vineyard, a restaurant or at home, opening a bottle of Lambrusco creates a moment of connection. It’s a toast to good company, to flavour, and to the small pleasures that turn ordinary evenings into celebrations.