Wear It Purple Day is observed worldwide on the last Friday of August to support the LGBTQIA+ community, particularly queer young people, and to celebrate diversity. The campaign was co-founded in 2010 by Katherine Hudson and Scott Williams in response to the suicide of Tyler Clementi, highlighting the high rates of bullying faced by LGBTQ+ youth. Initially held on October 15, the date was changed to its current observance in 2013. Participants typically wear purple and engage in activities that promote support for LGBTQIA+ teens, such as donating to relevant organizations and sharing resources on social media with the hashtag #WearItPurpleDay. The movement is coordinated by the Young Action Council, consisting of individuals aged 24 or under, ensuring that the initiatives resonate with the youth demographic. Notable supporters of the campaign include various Australian government officials and organizations focused on suicide prevention.