The MassKara Festival is an annual celebration held in Bacolod, Philippines, culminating on the fourth Sunday in October, specifically on October 26 this year. This vibrant festival, known for its colorful decorations and smiling masks, has been a significant event for over 40 years, attracting both locals and tourists. It originated in 1980 during a period of economic hardship due to low sugar prices and a tragic ferry incident, aiming to uplift the spirits of the community. The festival features a dance competition where participants don colorful costumes and vibrant masks while dancing to Latin music. Other highlights include the Electric MassKara street party, which showcases LED-lit dancers, bands, and floats, as well as a beauty pageant and food festivals. The smiling masks have become a symbol of resilience for the Bacolod locals, earning the city the nickname "City of Smiles."