Children in Need is an annual charity event organized by the BBC, taking place on the third Friday of November, with the next occurrence on November 21. The charity's mission is to ensure that every child in the UK is happy, safe, secure, and has opportunities to reach their potential. Funds raised during the appeal are directed towards charities and projects aimed at removing barriers faced by children and young people, particularly those affected by poverty, distress, disability, illness, or trauma. The appeal has a rich history, beginning with radio broadcasts in the late 1920s and evolving into a telethon format in 1980, which significantly increased public donations. The event features the beloved mascot Pudsey Bear, who has become a symbol of the charity, representing its commitment to supporting children in need.