National Use Your Gift Card Day is observed worldwide every third Saturday of January. This holiday encourages individuals to utilize gift cards they received during the holiday season, as many people forget to spend them, resulting in billions of dollars lost annually. Established in 2020 by the public relations firm Tilson PR, the day aims to boost consumer spending and enhance customer loyalty for businesses. Retailers and restaurants often participate by offering special incentives, such as discounts and small gifts, to encourage the use of gift cards. To celebrate, people are advised to locate their unspent gift cards, check for special deals, and make plans to use them effectively. Additionally, those with unwanted gift cards can donate them to charities or use them to support local non-profit organizations.