Maternal Health Awareness Day is observed on January 23rd, primarily in the United States, to raise awareness about the high maternal mortality rates, particularly among Black and indigenous women, who face significantly higher risks compared to other groups. The day was established in 2018 through collaborative efforts from organizations like the Rutgers Medical School and the Tara Hansen Foundation, aiming to educate the public about preventable maternal health issues. Activities typically include sharing statistics and information about maternal health, emphasizing that almost all maternal deaths are preventable with proper medical care. The event also encourages access to maternal health resources and promotes discussions about the importance of prenatal care and support for expectant mothers.