International Mobile Phone Recycling Day is observed worldwide every January 24 to highlight the negative effects of smartphone consumerism on the environment and wildlife. The day encourages proper disposal of smartphones, as millions of devices contribute to electronic waste each year. Launched in 2015 as part of the Jane Goodall Institute's Forest Is Calling campaign, the observance aims to address the environmental impact of discarded smartphones, which contain valuable minerals like gold and cobalt. Despite the importance of recycling, only about 15% of smartphones in the United States are recycled. Participants can observe the day by finding recycling facilities, committing to longer smartphone use, and promoting recycling efforts on social media with the hashtag #InternationalMobilePhoneRecyclingDay.