International Women’s Sport Day is observed worldwide on January 24 each year. Established in 2014 in France by the Conseil supérieur de l’audiovisuel in collaboration with the French National Olympic and Sports Committee, the day aims to address the under-representation of women in sports and media coverage. Events are organized globally to encourage girls to participate in sports and support women pursuing careers in sports management. The observance highlights the achievements of female athletes, coaches, and sports managers while advocating for improved media representation and economic support for women’s sports. Notable ambassadors of the inaugural event included Laura Flessel-Colovic and Nelson Monfort, with partnerships involving various sports and women's rights organizations. The four main objectives focus on enhancing women's participation, increasing their presence in leadership roles, boosting the economics of women’s sports, and improving media coverage.