Rattlesnake Roundup Day is celebrated annually on January 28th, primarily in communities across the Southwestern United States, such as Sweetwater, Texas, and Whigham, Georgia. These events often feature live snake demonstrations, music, and various forms of entertainment, transforming what began as a practical measure to control rattlesnake populations into festive community gatherings. In Sweetwater, approximately 4,000 snakes are rounded up each year, with activities including a carnival, flea market, and cook-off. While some roundups have shifted towards conservation and educational efforts, many still involve the capture and killing of snakes, raising environmental concerns. The day serves as an opportunity for local economies, significantly benefiting businesses through tourism and related activities.