Setsubun is a traditional Japanese festival observed on February 3, marking the end of winter and the beginning of spring. Originating from a Chinese folk ritual introduced to Japan in the 8th century, Setsubun is part of the Haru Matsuri, or Japanese spring festival. The celebration involves the ritual of mamemaki, or bean throwing, where roasted soybeans, known as fuku mame or "fortune beans," are thrown out of doors or at a family member wearing a demon mask while shouting “Demons out! Luck in!” This is believed to drive away evil spirits and bring good fortune for the coming year. Many people participate in ceremonies at Shinto shrines and Buddhist temples, where priests and guests throw beans and other small prizes into the crowd. In the Kansai region, a special sushi roll called echo-maki is consumed, and variations of the demon-banishing chant may be used in different areas.