New Zealand Rosé Day is observed in New Zealand every February 5. Established in 2015 by the wine and lifestyle company Sip NZ, the holiday aims to promote premium New Zealand rosés both nationally and internationally while supporting local rosé producers. On this day, wineries, restaurants, bars, and hotels organize wine tastings, food and wine pairing classes, and other events to engage the public and showcase the variety of rosé styles, sweetness levels, and price ranges available. Participants can celebrate by learning about New Zealand's wine regions, purchasing a bottle of New Zealand rosé, dining at establishments that serve these wines, and sharing their experiences on social media using the hashtags #NZRoséDay and #NewZealandRoséDay. New Zealand rosés are known for being crisp, fresh, and fruity, typically made from grape varieties like Merlot and Pinot Noir.