Self-Love Day is celebrated annually on February 13, primarily in the United States, as a day to appreciate and understand the significance of self-love. It aims to empower individuals to embrace self-love before Valentine's Day, promoting the idea that one does not need a romantic partner to feel valued. The day encourages people to recognize the strength and positive impact of self-love on their confidence and overall well-being. It was initiated by Christine Arylo and is positioned to help individuals combat feelings of inadequacy that may arise from observing couples on Valentine's Day. The celebration highlights that self-love is not selfish but rather a vital aspect of personal growth and self-acceptance.