National Grandmothers' Day is observed in France every first Sunday of March. Introduced in 1987 by the coffee brand Café Grand'Mère, which is owned by Kraft Jacobs Suchard, this holiday was initially created for commercial purposes but has since gained popularity among the French. On this day, grandmothers and women over 55 are honored with special respect, and it has become a tradition for grandchildren to give gifts and flowers to their grandmothers. Many French grandmothers look forward to this celebration, with a significant number seeing their grandchildren at least once a week. Schools also participate by organizing concerts and events to honor grandmothers, making it a communal celebration that strengthens family bonds.