National Sunkist Citrus Day is celebrated every March 1st, highlighting the joy and freshness of citrus fruits. This day encourages people to appreciate the flavors and health benefits of citrus, such as oranges, lemons, and tangerines, which are brought to consumers by Sunkist, a cooperative of family farms in California and Arizona. Typical customs include hosting citrus tasting parties, trying new recipes that incorporate citrus, and creating crafts using leftover peels. Participants are also encouraged to share their citrus creations on social media with the hashtag #NationalSunkistCitrusDay. Additionally, the day promotes supporting local farmers by visiting farmers' markets to purchase fresh citrus directly from growers. Overall, it serves as a reminder to honor both the vibrant flavors of citrus and the hardworking farmers behind them.