National Après Day is celebrated on March 31 and was established by Breckenridge Distillery to promote the joy of relaxation and socializing after engaging in outdoor activities like skiing or hiking. This lively celebration encourages individuals to unwind and share stories with friends, emphasizing the importance of taking time to appreciate daily accomplishments. Typical customs include hosting cozy gatherings, creating unique cocktails, enjoying outdoor activities, and even planning virtual hangouts for those unable to meet in person. Participants often share their experiences on social media, showcasing their après activities. The day embodies the spirit of camaraderie and relaxation, inviting everyone to embrace the après-ski culture, regardless of their location or activity.