National Peeps Day is celebrated on April 5 each year, primarily in the United States, and is dedicated to indulging in the sweet, brightly colored, sugar-coated marshmallow treats known as Peeps. These confections, which are produced by Just Born in Bethlehem, Pennsylvania, are especially popular during springtime and are often associated with Easter. The candy comes in various shapes, including chicks and bunnies, and features a traditional recipe that has remained largely unchanged since Peeps were first introduced in 1953. In addition to the classic flavors, new varieties such as chocolate, vanilla, and cotton candy have been introduced, along with themed shapes for different seasons. Celebrants typically enjoy these irresistible treats, making it a fun occasion for both kids and adults alike.