National Death Doula Day is observed worldwide every April 20 to recognize and celebrate individuals who provide holistic support for the dying and their families. The term "doula," originally coined in 1969 for those assisting during childbirth, has expanded to include non-medical professionals who aid in the end-of-life process. Death doulas, also known as death coaches or end-of-life guides, focus on providing psychological, spiritual, and social support, as well as logistical assistance like planning funerals. The profession gained prominence with the launch of the “Doula to Accompany and Comfort” program in New York City in 2000, which paired terminally ill patients with trained volunteers. National Death Doula Day was initiated in 2019 by Doulagivers, an end-of-life training program, to highlight the importance of this profession and the care they offer. Observers are encouraged to learn more about death doulas and share information on social media using specific hashtags.