National Lingerie Day is celebrated on April 25th and serves as a reminder for individuals to embrace and enjoy intimate apparel that makes them feel confident and attractive. This day encourages women to wear lovely lingerie, even if it is typically reserved for special occasions, as a way to feel feminine underneath their everyday clothing. Common customs include treating oneself to new lingerie, which often involves visiting a department store or lingerie shop for a fitting and purchase. Additionally, it can be an opportunity to gift lingerie to a special woman in one's life, provided it is appropriate for the relationship. The celebration highlights the allure and beauty of lingerie, distinguishing it from regular underwear, and promotes body positivity by encouraging individuals to express themselves through intimate apparel.