Consumer Protection Day is observed in Thailand every April 30, commemorating the anniversary of the Consumer Protection Act adopted by King Bhumibol Adulyadej in 1979. This official observance has been held annually since 1980 and aims to educate Thai citizens about their consumer rights, which include the right to safety, the right to be informed, the right to choose, and the right to be heard. On this day, government institutions and non-governmental organizations conduct various events and activities to promote understanding of consumer protection laws. While it is not a non-working holiday, the day serves as a reminder of the importance of protecting consumer rights in Thailand.