National Rotate Your Beer Day is celebrated on May 1 each year, primarily in the United States. The day aims to encourage people to purchase and sell fresh beer, emphasizing the importance of enjoying beer at its freshest for the best taste. Participants are encouraged to explore various beer flavors, including fruit beer, lager, and coffee beer. The celebration was established by the Superior Beverage Group to highlight beer as one of the world's top three beverages. This day serves as a reminder to appreciate the beverage's quality and diversity.