National Infertility Survival Day is observed annually on the Sunday before Mother's Day to support and raise awareness for individuals struggling with infertility. This day serves as a reminder that those facing challenges in becoming parents are not alone. It was founded by Beverly Barna, who conceived after her own infertility struggles, and aims to console and celebrate the everyday victories of those affected. Typical customs include holding lectures, both in-person and virtual, to educate people about infertility, and exchanging gifts among those who share similar experiences. The day is marked by deep emotions, as it acknowledges the difficulties many face in their journey towards parenthood, encouraging a sensitive and supportive approach to the topic.