Pink Shirt Day is observed in New Zealand on the third Friday of May as part of an international anti-bullying campaign that originated in Canada. The day was first celebrated in New Zealand in 2009, following the initiative of two high school students from Nova Scotia who responded to the bullying of a new student wearing a pink shirt. Participants are encouraged to wear pink shirts to show their stance against bullying and promote inclusiveness and kindness. The campaign aims to create a community where everyone feels respected and safe, regardless of their background. Activities associated with Pink Shirt Day include organizing anti-bullying events, supporting those who are bullied, and sharing information about the campaign on social media using the hashtag #PinkShirtDay. The motto of the day is “Speak Up, Stand Together, Stop Bullying,” emphasizing the importance of addressing bullying and fostering unity against it.