Flower Day is celebrated annually on May 20, focusing on the appreciation of flowers and their significance in various aspects of life. The holiday aims to raise awareness about flower conservation and the importance of protecting endangered flower species, often led by environmentalists and conservationists. Flowers are valued not only for their beauty and fragrance but also for their roles in romance, medicine, and rituals. Common customs include attending flower arrangement events, buying flowers for oneself or loved ones, and planting flowers to enjoy their growth. The day encourages people to express love and appreciation through the gift of flowers, which are also used in various culinary and beverage applications.