National Boss Babe Day is observed on May 22 each year, celebrating women who face challenges with resilience and determination. The day encourages women to recognize their potential and embrace their ambitions, often inspiring them to pursue their dreams and support one another. It was created by Heather Schwendeman-Kincaid in memory of her mother, who exemplified the qualities of a "boss babe" through her various ventures and dedication to family. Typical customs include working on personal passions and lending support to other women, fostering a culture of empowerment. The celebration highlights the importance of lifting each other up and encourages women to unleash their inner strength.