The Andean New Year, known as Willka Kuti, is celebrated on June 21 across Andean countries such as Bolivia, Peru, and Ecuador. This holiday marks the winter solstice and the return of the sun, recognizing the traditional New Year and solstice celebrations of the indigenous peoples in the region. Celebrations often include ceremonies, traditional music, and dance performances, emphasizing cultural renewal and honoring ancient traditions. Organizations like the Museo Nacional de Etnografía y Folklore in Bolivia and the Centro Cultural Inca Garcilaso in Peru may host special events or educational programs. Participants are encouraged to support local indigenous artisans and fair trade initiatives, fostering cultural heritage preservation. Central to the celebrations is the reverence for Pachamama, or 'Mother Earth,' who is venerated through rituals and offerings, reflecting the deep spiritual connection of Andean peoples to nature and the land.