Jani is a cultural celebration observed in Latvia on June 24, commemorating the summer solstice with ancient folk traditions. This cherished day symbolizes renewal, fertility, and good luck, prompting Latvians to leave urban areas for the countryside to engage in rituals that represent rebirth and new life. Common customs include crafting flower wreaths, lighting bonfires, and singing traditional Līgo songs. Participants often jump over embers for good fortune and enjoy traditional foods such as Jāņu siers (caraway cheese) and local beers. The celebration is deeply rooted in the worship of the sun god and fertility, with connections to the mythical figure Jānis, who symbolizes blessings and abundance. Jani festivities also highlight local markets and artisans, showcasing traditional crafts and foods.