Ashura is observed by Muslims worldwide on the 10th day of Muharram, which falls on June 25, 2026. This significant holy day commemorates important historical events for both Shia and Sunni traditions, particularly the martyrdom of Husayn ibn Ali at the Battle of Karbala. The observance encourages deep reflection, fasting, and acts of charity. Participants engage in prayer and learn about the rich history of Ashura, while many mosques and Islamic organizations promote donations to support those in need. Community support and sharing food with the less fortunate are also common practices during this solemn occasion. Overall, Ashura emphasizes spiritual reflection and charitable giving rather than commercial activities.