National Dive Bar Day is celebrated every July 7 in the United States to honor the quintessential American dive bar. Founded by Seagram's, the day recognizes these beloved local establishments and their signature drink, the 7&7 cocktail. Participants are encouraged to gather with friends at their favorite dive bars, appreciating the unique atmosphere, affordable drinks, and camaraderie that these venues offer. The holiday often features promotions from beverage brands and local bars, including special pricing on drinks like Seagram's Seven Crown whiskey, Miller High Life, and Pabst Blue Ribbon. Social media engagement is encouraged, with individuals sharing photos and memories using the hashtag #NationalDiveBarDay. Overall, it is a day to celebrate the enduring spirit of dive bars across the country.