International Town Criers Day is observed worldwide every second Monday of July, celebrating the unique profession of town criers, who historically played a vital role in disseminating news before the advent of modern communication. The day honors the tradition that dates back to ancient Greece and Rome, where heralds and town criers announced important events and decrees to the public. Although the need for town criers diminished by the early 20th century due to increased literacy and the rise of newspapers, the profession persists in a ceremonial capacity in various cities across Europe, North America, and Australia. Celebrations include learning about notable town criers, watching related videos, and attending competitions or Renaissance festivals. The holiday was established in 1997 by Scott Fraser, a town crier from Waterloo, Ontario, and encourages participants to share their experiences on social media using the hashtags #InternationalTownCriersDay and #TownCriersDay.