Cow Appreciation Day is celebrated on July 14 and was founded by Chick-fil-A to raise awareness and appreciation for cows. The day encourages people to dress up as cows, a tradition that initially included free entrees at Chick-fil-A for participants, although this practice has since changed. Celebrations may include visiting local cattle farms, supporting dairy farmers, and learning more about cows, which are known to be emotional and social animals. Fun facts about cows, such as their ability to produce significant amounts of saliva and their unique stomach structure, are often shared. The day highlights the importance of cows in agriculture and their contributions to food production, while also promoting chicken as an alternative to beef.