Blackcurrant Day is celebrated on July 15th, primarily to highlight the health benefits and culinary versatility of blackcurrants. This day was founded by the Blackcurrant Foundation to coincide with the peak of the British blackcurrant season, which runs from July to August. Typical customs include berry picking at local farms, creating culinary dishes like jams and desserts, and hosting community potlucks featuring blackcurrants. Participants may also engage in health and wellness workshops, craft activities, and mix blackcurrant-infused beverages. The day emphasizes the nutritional value of these berries, which are rich in vitamin C and antioxidants. Blackcurrants have historical significance, having been banned in the U.S. due to their association with a harmful fungus, but they are now gaining popularity in various culinary and beverage applications.