National Refreshment Day is celebrated on the fourth Thursday of July in the United States, encouraging individuals to pause and recharge with a cool drink. This day emphasizes the importance of destressing from daily life and finding ways to beat the summer heat. People are invited to hydrate, relax, and discover their favorite refreshing treats. Common customs include enjoying homemade lemonade, iced tea, or simply a cold bottle of water while taking a moment to relax. Beverage brands often participate by offering discounts on drinks and cooling treats, with promotions from companies like Starbucks and Dunkin'. Social media engagement is encouraged through sharing photos of refreshing drinks and creative recipes using specific hashtags.