National Wine and Cheese Day is celebrated worldwide every July 25. This unofficial holiday, established by freelance writer Jace Shoemaker-Galloway, has been observed since 2014 to honor the classic pairing of wine and cheese, which has been a staple in many cultures for millennia. The tradition of pairing these two foods began to develop in the 19th century with the mass production of wines and cheeses. To celebrate, people often attend wine and cheese tastings, food pairing classes, or host their own gatherings to explore different combinations. Tips for pairing include matching intense wines with sharply flavored cheeses and suggesting that wines and cheeses from the same region typically complement each other well. Popular pairings include Pinot Noir with Gruyère and sparkling wine with Brie. Participants are encouraged to share their experiences on social media using the hashtag #NationalWineAndCheeseDay.