National Jump for Jelly Beans Day is celebrated on July 31, inviting people in the United States to enjoy and appreciate jelly beans. This day encourages individuals to savor their favorite flavors, explore new varieties, and share the experience with friends and family. Common activities include hosting jelly bean tasting parties, trying out new recipes, and participating in social media challenges related to the holiday. Major candy retailers often promote special deals and discounts on jelly beans, with brands like Jelly Belly, Brach's, and Starburst frequently featuring limited-edition flavors. The day is also marked by creative social media posts showcasing jelly bean collections and flavor pairings.