Children's Day in Uruguay is celebrated every second Sunday of August, where children are regarded as Very Important Persons. On this day, kids receive numerous toys and gifts, making it a highly anticipated occasion. Interestingly, Uruguayans also celebrate Children's Day on January 6, coinciding with Epiphany, when presents are given to both children and adults. However, the August celebration is more commercialized and focuses solely on children. Parents prepare special dishes, buy candies, cookies, chips, and, of course, toys to delight their children. This holiday is particularly favored by children, as it allows them to receive everything they desire. The event also benefits toy companies, which often experience a decline in sales throughout the year but see a boost during this holiday as they clear out unsold merchandise.