St. Roch’s Day is observed every August 16, honoring the patron saint of dogs and those afflicted by plague. This day celebrates the bond between humans and their canine companions, often marked by pet blessings and acts of charity. Typical customs include volunteering at local shelters, donating to animal welfare organizations, and spending quality time with pets. In France, various pet-focused businesses may promote animal welfare through special deals and events, such as adoption drives and discounts on pet supplies. Social media engagement is encouraged, with individuals sharing photos and stories of their dogs, while brands may host contests or donate portions of sales to animal charities. Saint Roch is revered for his compassion and dedication to caring for plague victims, and his legacy includes the story of a dog that aided him during his own illness.