Never Bean Better Day is celebrated on August 22nd and honors the special bond between humans and therapy dogs, particularly a dog named Bean. This day encourages recognition of the comforting and healing power that therapy dogs provide to those in need, such as patients in hospitals and individuals in care facilities. Founded by The Drager Group, Inc., the day promotes compassion and highlights the role of therapy dogs in improving mental and emotional well-being. Typical customs include spoiling pets with treats and affection, volunteering at animal shelters, and donating to charities that support therapy dogs. Participants are also encouraged to share photos of their dogs on social media using the hashtag #NeverBeanBetterDay, fostering a sense of community among dog lovers.