National SKAM Artist Day is celebrated annually on August 24 in the United States to honor Sujit Kundu, the founder of SKAM Artist Incorporated, for his significant contributions to the entertainment industry, particularly in talent management and promotion. The day recognizes the DJs and artists who energize stages worldwide. Typical customs include special performances, exclusive DJ sets, and behind-the-scenes content from SKAM Artist-managed artists. Venues and promoters, such as Live Nation and AEG Presents, may host themed events or offer flash sales on tickets for upcoming shows. Participants are encouraged to share their appreciation on social media platforms like TikTok and Instagram using the hashtag #SKAMArtistDay, showcasing their favorite DJ sets and nightlife experiences. The day focuses on celebrating the talent that drives the entertainment industry rather than traditional sales.