Franchise Appreciation Day is observed annually on the Saturday before Labor Day in the United States, highlighting the significant contributions of local franchises to their communities. This day serves as an opportunity to acknowledge the hard work of franchisees and understand their economic impact. Typical customs include supporting local franchises by visiting their businesses, leaving positive reviews, and engaging with them online. Brands such as McDonald's, Subway, and The UPS Store often recognize outstanding franchise owners through internal communications and social media. Additionally, some franchise systems may offer special training or resources to their network, while local franchisees might host community-focused events or special offers to thank their customers. Overall, the day emphasizes the importance of the franchising model in fostering local entrepreneurship.