What is National Frozen Food Month?

National Frozen Food Month is celebrated every March in the United States, dedicated to highlighting the convenience, quality, and nutritional value of frozen foods. The observance encourages consumers to explore the wide variety of frozen products available, from vegetables and fruits to complete meals and desserts, showcasing the innovation and progress in freezing technology that maintains food freshness and nutrients.

History and Origin

National Frozen Food Month was established in 1984 by the National Frozen & Refrigerated Foods Association (NFRA) to promote the sales and consumption of frozen foods. It was created as a marketing initiative to break the misconception that frozen foods are of inferior quality compared to fresh foods. Over the years, it has helped educate consumers about the benefits of frozen food, including waste reduction, convenience, and the availability of nutritious options year-round.

Who Celebrates National Frozen Food Month?

• Retailers and supermarkets: Offer promotions, discounts, and special events focused on frozen food products.
• Manufacturers of frozen foods: Launch new products and marketing campaigns to highlight the diversity and quality of their offerings.
• Consumers: Take advantage of sales to try new frozen foods and stock up on favorites.
• Nutritionists and food bloggers: Share information about the nutritional aspects of frozen foods and provide recipes that utilize frozen ingredients.

Slogans and Themes

National Frozen Food Month is celebrated with themes that emphasize the practicality and nutritional value of frozen foods. Slogans like “Freezing is Nature’s Pause Button” and “Fresh Flavor Locked In” remind consumers that freezing food preserves its freshness, flavor, and nutrients without the need for preservatives.

Colors, Symbols, and Patterns

• Colors: Blue and white are often associated with National Frozen Food Month, representing the coolness of frozen products.
• Symbols: Snowflakes, ice crystals, and images of frozen foods are commonly used symbols in promotional materials.
• Patterns: Patterns are not specifically associated with National Frozen Food Month, but imagery evoking cold and freshness is frequently used in advertisements and displays.

Most Used Hashtags

• #NationalFrozenFoodMonth
• #FrozenFoods
• #FreshFrozen
• #Convenience
• #EatWellWithFrozen

How to Celebrate

• Explore new frozen foods: Use this month as an opportunity to try frozen products you’ve never had before, from exotic fruits and vegetables to international cuisine.
• Take advantage of promotions: Look for special deals and discounts at grocery stores, and stock your freezer with a variety of frozen foods.
• Learn about freezing technology: Educate yourself on how modern freezing techniques preserve food quality and nutrition.
• Share recipes and tips: Use social media to share your favorite ways to prepare and serve frozen foods, using the National Frozen Food Month hashtags.

National Frozen Food Month offers a great opportunity to discover the convenience and nutritional benefits that frozen foods provide. It’s a celebration of the innovation that makes enjoying our favorite foods easier and more sustainable year-round.