D.E.A.R. Day, or Drop Everything and Read Day, is observed worldwide every April 12. This day was established in 2006 by HarperCollins Children’s Books in collaboration with educational institutions, including the National Education Association, to honor the 90th birthday of Beverly Cleary, a beloved American author known for her contributions to children's literature. The day promotes reading as a priority activity for individuals of all ages, encouraging participants to dedicate at least 30 minutes to reading. Activities often include school and library events, reading challenges, and sharing books with children or friends. The name D.E.A.R. is inspired by a reading practice mentioned in Cleary's Ramona book series. Over time, the celebration has expanded into a month-long event throughout April, emphasizing the importance of making reading a regular part of daily life.