Identity Management Day is observed on April 14, highlighting the importance of securing and organizing digital identities to enhance online safety. Founded by the Identity Defined Security Alliance and the National Cybersecurity Alliance, the day encourages individuals and organizations to treat digital identity as a valuable asset. Celebrations focus on building awareness and confidence in managing identity security, with practical actions such as learning about identity-based attacks, tightening security routines, and helping others improve their security practices. Common threats include phishing, credential stuffing, and account takeover, emphasizing the need for effective identity management strategies. Participants are encouraged to conduct personal access audits, secure email accounts, use password managers, and enable multi-factor authentication. Additionally, a virtual conference is often held to educate attendees on practical identity security topics.