National Consumer Day is observed in Indonesia every April 20, commemorating the adoption of the Law on Consumer Protection in 1999. Established by a presidential decree in 2012, this day aims to enhance awareness of consumer rights and promote fair business practices. The celebration emphasizes principles such as benefit, justice, balance, consumer security, and legal certainty, ensuring that both consumers and entrepreneurs are treated equally under the law. Additionally, the National Strategy of Consumer Protection, adopted in 2017, focuses on improving government institutions, empowering consumers through education, and enhancing compliance in key sectors. While not a non-working holiday, it reflects Indonesia's commitment to consumer rights, paralleling similar observances in other countries, such as Thailand and India.