What is International Design Day?

International Design Day is celebrated annually on April 27 to recognize the impact of design in shaping society. Established by the International Council of Design (ico-D), the day highlights the role of design in innovation, problem-solving, and cultural expression. It encourages designers to reflect on their work’s impact on communities and sustainability.

The event is a global platform for discussions about ethical design, accessibility, and the power of creativity in improving lives. Through exhibitions, workshops, and public initiatives, International Design Day brings together professionals, students, and the general public to celebrate the field of design.

History and Origin

International Design Day was first introduced in 1995 by Kim Paulsen, then Vice President of ico-D, to mark the founding of the organization on April 27, 1963. Initially called World Graphics Day, it was later renamed World Communication Design Day in 2012, then World Design Day in 2015, and finally International Design Day in 2020.

The day has since evolved into an opportunity for designers to explore global challenges, encourage responsible innovation, and engage in collaborative projects that promote meaningful change through design. Each year, ico-D announces a theme to inspire discussion and initiatives across different disciplines.

Who Participates in International Design Day?

• Design professionals: Graphic, industrial, and communication designers showcase projects that highlight design’s impact on society.
• Educational institutions: Universities and design schools host lectures, exhibitions, and workshops for students and faculty.
• Design organizations: Industry groups and councils hold discussions and events that promote design thinking.
• General public: People interested in design engage in community events, visit exhibitions, and participate in online conversations.
• Businesses and brands: Companies promote innovative design projects and sustainability initiatives.

Slogans and Themes

Each year, International Design Day focuses on a theme that encourages critical thinking and creativity. These themes address contemporary issues such as sustainability, inclusion, and ethical design.

Design for a better world emphasizes the role of design in addressing global challenges. Creativity with purpose encourages designers to use their skills for meaningful impact. Is it kind? explores how empathy and ethics influence design decisions.

Colors, Symbols, and Patterns

Colors

• Blue: Represents trust and responsibility, reflecting the designer’s role in society.
• Green: Symbolizes sustainability and environmentally conscious design.
• Yellow: Denotes creativity, optimism, and the energy of the design process.

Symbols

• Circle: Represents unity and collaboration within the global design community.
• Lightbulb: Symbolizes innovation and the power of creative thinking.
• Handshake: Reflects the partnership between designers, businesses, and communities.

Patterns

• Geometric shapes: Highlight the fundamental elements of design and structure.
• Abstract lines: Convey movement, adaptability, and the dynamic nature of the field.
• Interconnected nodes: Represent the network of designers and their shared knowledge.

How to Celebrate International Design Day

• Attend workshops and seminars: Participate in discussions about design trends and challenges.
• Visit design exhibitions: Explore displays of innovative work across different design disciplines.
• Engage in online conversations: Share thoughts and projects using relevant hashtags.
• Collaborate on community projects: Apply design thinking to social and environmental challenges.
• Reflect on personal practice: Consider how your design work impacts society and aligns with the annual theme.

Most Used Hashtags

• #InternationalDesignDay
• #IDD2025
• #DesignForChange
• #DesignMatters
• #CreativeImpact

Why is International Design Day Important?

International Design Day highlights how design influences every aspect of daily life. It emphasizes the power of creativity in solving problems, improving accessibility, and shaping culture. By celebrating this day, designers and the public recognize design’s ability to drive positive change and innovation.

The event also serves as a reminder that design is not just about aesthetics but about functionality, inclusivity, and sustainability. Encouraging ethical and human-centered design practices ensures that creativity benefits both individuals and society as a whole.