National SKI Citrus Soda Day is celebrated every August 10, inviting fans of the iconic citrus-flavored drink to enjoy and share their experiences. Observed primarily in the United States, this day encourages individuals to grab a bottle of SKI, reminisce about their favorite memories associated with the soda, and introduce it to new friends. Beverage brands often participate by offering special promotions, such as discounts on multi-packs at grocery stores like Kroger and Publix, as well as combo deals at convenience stores like 7-Eleven. Social media plays a significant role in the celebration, with participants encouraged to share photos and memories using the hashtag #SKICitrusSodaDay. The day highlights the connection between the drink and its fans, fostering a sense of community around this regional favorite.