What is National Prosecco Day?

National Prosecco Day is held every year on August 13 in the United States. This day celebrates Prosecco, the Italian sparkling wine that has become a favourite summer drink in many places. Created to promote relaxed enjoyment and casual wine culture, this day invites people to toast with friends, try new varieties, and learn more about what makes Prosecco unique. It provides a simple and festive reason to appreciate bubbles without waiting for a special occasion. National Prosecco Day turns an ordinary moment into something social and enjoyable, whether at home or out.

People across the country use this day to host small gatherings, visit wine bars or experiment with sparkling cocktails. Some take the opportunity to explore the difference between Prosecco and other sparkling wines like Champagne or Cava. Others might use it as a reason to open a bottle they have been saving or to discover a new producer. While the tone remains light, the focus on quality and origin often sparks curiosity. Through these informal celebrations, the appreciation for Prosecco grows each year.

History and origin

National Prosecco Day was launched by the American importer of Riondo Prosecco, who aimed to create a fun and accessible reason to enjoy sparkling wine. The date, August 13, was selected because it fits with the warm and festive mood of late summer. Rather than making the event overly formal, the creators wanted it to reflect the lightness and ease associated with Prosecco itself. It was a commercial initiative, but one designed to feel personal and friendly. The campaign encouraged people to enjoy Prosecco any day, not just on formal occasions.

The idea quickly gained attention, first among wine sellers and restaurants, and later among consumers and influencers. Other Prosecco brands began to join in with their own promotions and tasting events. Retailers noticed increased interest and began creating displays around the date. Media outlets picked up on the trend and began listing National Prosecco Day among other themed food and drink days. Over a few years, what began as a single-brand initiative evolved into a broader celebration that many now recognise and observe.

Today, National Prosecco Day plays a role in both education and entertainment. It highlights a specific wine style and region while giving people a chance to celebrate casually. The day helps remove some of the formality around wine culture, encouraging newcomers to explore without feeling out of place. It also boosts local wine sales, creates opportunities for restaurants, and gives social groups a reason to gather. As the day grows in reach, so does the general knowledge about Italian sparkling wine traditions.

Who participates in National Prosecco Day?

• Wine importers and distributors: They use the day to highlight specific Prosecco labels and share tasting notes or recommendations.
• Restaurants and hospitality venues: Many create limited-edition menus or cocktails and organise tasting flights to attract guests.
• Retailers and wine shops: Stores often prepare themed displays, host sampling events, and promote discounts on featured bottles.
• Wine educators and bloggers: Experts use the day to post guides on Prosecco styles, food pairings, and production methods.
• Home entertainers and casual drinkers: Individuals often mark the day by sharing a bottle with friends or learning more about the drink.

Slogans and themes

National Prosecco Day is often accompanied by playful slogans such as “Pop fizz celebrate”, “Let the bubbles flow”, and “Raise a glass to summer”. These slogans reflect the lighthearted and social character of the wine. Each year, promotions and events focus on different angles like sparkling cocktails, food pairing, or rosé Prosecco. The themes usually aim to combine fun with simple learning, helping people understand what sets Prosecco apart. While slogans change, the relaxed mood and focus on easy enjoyment remain the same.

Colors, symbols and patterns

Colors:

• Gold: Evokes luxury, celebration, and the sparkling nature of the drink.
• White: Symbolises clarity, freshness and the typical light flavour of Prosecco.
• Blush pink: Highlights the increasing popularity of rosé Prosecco as a summer favourite.

Symbols:

• Flute glass: Represents sparkling wine in its most familiar and elegant form.
• Bursting cork: Suggests excitement, energy and the joy of opening a bottle.
• Glera grape: A nod to the main grape variety used in Prosecco production.

Patterns:

• Bubble trails: Commonly used in visuals to create a sense of upward motion and sparkle.
• Soft curves: Reflect the flowing nature of wine and the smooth drinking experience.
• Overlapping circles: Evoke the communal and shared aspect of toasting together.

Most used hashtags

• #NationalProseccoDay
• #ProseccoLovers
• #PopFizzClink
• #SparklingWine
• #RaiseAGlass

How do you celebrate National Prosecco Day?

• Share a bottle: Invite a few friends and enjoy a chilled bottle of Prosecco together.
• Visit a wine bar: Many venues offer themed tastings or limited-edition Prosecco cocktails.
• Try a new variety: Explore dry, extra dry or rosé versions you haven’t tasted before.
• Pair with food: Match Prosecco with light dishes like seafood, cheese or fruit-based desserts.
• Learn and compare: Watch a short video or read about how Prosecco differs from Champagne.

Why is National Prosecco Day important?

National Prosecco Day creates an annual space for people to learn about and enjoy sparkling wine in an informal way. It reduces the sense of intimidation that often surrounds wine tasting and education. Rather than promoting exclusivity, the day supports entry-level curiosity and experimentation. Many people discover new favourites or gain basic knowledge about wine styles thanks to this occasion. The focus on casual enjoyment makes wine more approachable for a wider audience.

From a commercial and cultural perspective, the day benefits multiple sectors. Local shops, restaurants and importers all experience a rise in attention and sales. It also encourages seasonal products, outdoor dining and creative menus during a typically quiet part of summer. The broader impact is a public that feels more connected to what they drink and why it matters. As a result, National Prosecco Day supports both enjoyment and education without pressure or pretense.