National Heroes' Day is observed annually on the last Monday of August in the Philippines, honoring the sacrifices of both known and unknown heroes who fought for the nation's independence. This day commemorates those who participated in the Philippine Revolution and subsequent struggles, encouraging reflection on their contributions. Typical customs include participating in commemorative events, educational programs, and memorial services organized by government agencies and historical societies. Individuals often visit historical sites dedicated to national heroes, laying flowers or observing moments of silence. The day emphasizes solemn remembrance and appreciation rather than commercial activities, although some businesses may offer special recognition or discounts for veterans and their families.