Anti-Bullying Day is observed in New Brunswick, Canada, every December 17. This day commemorates the launch of BullyingCanada, the country's first national anti-bullying website created by youth Rob Benn-Frenette and Katie Thompson in 2006, who aimed to provide support and guidance for bullied children. The observance was officially designated by the New Brunswick provincial government three years later to promote acceptance and tolerance, as well as to foster safe and inclusive environments. On this day, individuals are encouraged to wear blue, organize anti-bullying events, donate to relevant charities, and use social media hashtags like #AntiBullyingDay and #BlueDay to show support for victims and survivors of bullying. This initiative is part of a broader movement against bullying in Canada, which includes other awareness days such as Pink Shirt Day and Stand Up Against Bullying Day.